After the second training course on entrepreneurship organized in Turkey, entrepreneurship workshop was held in the Faculty of Political Sciences of Marmara University in Istanbul. The main objective of the workshop is to inform participants about entrepreneurship and to learn participants as “Business Canvas” entrepreneurship method practically. During the workshop participants were also informed about the STEP “Using Sport to Empower People” project and the dissemination activities of the second training course was carried out in Istanbul.
What is the Business Model Canvas (BMC)?
The Business Model Canvas or BMC model is a graphic representation of a number of variables that show the values of an organization. The Business Model Canvas can be deployed as a strategy tool for the development of a new organization. Furthermore, it also analyses the (business) situation of an existing business.
The Business Model Canvas was developed by the Swiss business model guru Alexander Osterwalder and management Information Systems professor Yves Pigneur. They defined nine categories for the Business Model Canvas which they refer to as the building blocks of an organization.
The building block are:
The performance of an existing organization can easily be improved using the Business Model Canvas. All company aspects are made clear at a glance because of the visual aspect. By looking at the developments per category, an organization can fine-tune its value proposition and structurally improve its strategy. When setting up a new company clear decisions can be made in advance using the Business Model Canvas.
Participants completed the stages of Value Proposition, Key Activities, Key Resources, Key Partnerships, Customer Segments, Customer Relationships, Cost Structure and Revenue Stream, respectively, after being informed about the Business Canvas method. At the end of the workshop, the dissemination activity of the second training course that took place in Istanbul was organized and other models emerged during the training were discussed with the participants.